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Pharmacognosy 2018
American Journal of Ethnomedicine
ISSN: 2348-9502
Page 40
April 16-17, 2018
Amsterdam, Netherlands
6
th
Edition of International Conference on
Pharmacognosy and
Medicinal Plants
Background:
The main goal of research presented in this paper
is to show development and verification of the model for the
evaluation, selection and ranking of Management-Marketing
channels through which products find their way to their final
users, i.e. patients, entail less controversy compared to pricing
issues, but there is still a range of specific features determining
the activities and the intermediary chain in this process.
Decision-making on marketing channels needs to be viewed
in the light of the interaction of all marketing mix instruments.
Methods:
Themethodological approach is based on the general
theory of supply chains, quality management system, business
processes management and requirements of stakeholders.
Results:
The main results of research aiming to the verification
of the model for evaluation, selection and ranking of the task of
marketing channels on the pharmaceutical market is similar to
marketing channels tasks for any other type of products. The
originality of this research is reflected that comes down to a
clear and simple formula – that the right goods must be in the
right place at the right time, in the right form and quantity, and
with reasonable costs.
Conclusion:
Pharmacies stretch their product range and
assortment, especially in the sphere of OTC products and other
auxiliary medicinal devices. Web presentations of pharmacies
are a normal phenomenon in Serbia as well.
vdickov@hotmail.comManagement—marketing channels on the pharmaceutical
market in transition countries
Veselin Dickov
University of Novi Sad, Serbia
Veselin Dickov, Am J Ethnomed 2018, Volume 5
DOI: 10.21767/2348-9502-C1-005