Emeritus Professor of Maternal-Infant Mental Health, School of Health and Wellbeing, University of Wolverhampton, Wolverhampton, UK

DidiCareS is a new Scottish company founded by Dr Elvidina Nabuco Adamson-Macedo PhD, a psychologist, innovator & inventor with long-standing experience working with babies born pre-term & full-term. DidiCareS is dedicated to inform, design & produce learning aids to promote development of newborn babies. DidiCareS is a 2012 Starter for 6 main programme awardee and initially it was potentially recognised as a High Growth company by Business Gateway & Scottish Enterprise. Currently developing/refining its programmes and learning aid(s) which will come to the market in 2015.

 exercise, health inequalities, mental health, postpartum, priority groups, social influence