Abstract

The MENA market is growing like never before, and more and more investors are being interested in penetrating it. It is becoming the hub for new startups and the place to grow your existing business. Today, the MENA market excels mainly at the following: A diverse market in transition Huge market that has not been largely tapped into Very high social media penetration rate MENA consumers are willing to adopt new technologies MENA is transitioning into digital Unfilled gap MENA market is now the hub for new startups, and is actually attracting female investors and entrepreneurs more than ever, its one of the regions with the highest numbers of females in senior roles. The key success today in the MENA region is localization and content, and being able to reach people where they are, this includes message and medium. MENA region is considered to be the population of the Young, so entrepreunutrs need to learn how to communicate to a young MENA. The digital shift is happening now in the MENA region, and companies can be part of this shift, and be on the forefront of this change, especially after covid. The time to invest and start your business in the MENA region is now. And learning how and when and where to enter is the key to success.