In today's generation, we notice a lot of places offering fertility treatment - IUI / IVF and various different methods. While the entire medical treatment has its own probability of success / failure, the emotions faced by couples undergoing such treatment is generally not taken into consideration. Many women have had suicidal tendencies immediately after a failure in fertility treatment. Anxiety issues due to fertility challenges affect productivity at work. Male infertility is on a rise though not many support groups openly discuss or help men handle their deeper emotions of shame / guilt, etc.