Search Engine And Adwords Optimization For Campaign Management

Digital marketing is a term used for promoting products and services using some form of electronic media to reach consumers at the right time through their preferred channel.Digital Marketing is used by the Organizations to implement a wide range of digital channels to engage customers. Search Engine Marketing (SEM) / Search Engine Optimization (SEO) plays a major role in suggesting the relevant keywords for products by category. In this paper, we propose the independent advertiser’s methodology series of campaign operation creation module that automatically suggest keywords with corresponding advert-messages.. The campaigns, upload to the auctioneer's platform of the vendor and then it starts processing.

Author(s): Sneha K, Manjuprasad B, Sarath B Sribhasyam

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