Motivational Analysis of Web Volunteering in Kerala Flood Disaster Management

Context: In 8 – 21 August 2018, Kerala faced one of its biggest disasters in the form of floods. Even as the state authorities were carrying out rescue operations, many citizens effectively used social media to spread information and connect rescue personnel to those who needed help in remote locations. Users posted messages with the hash tag #KeralaFloods to co-ordinate their operations and this was soon picked up and shared by users all over the world.

Author(s): Bayaana Beevi

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